Monday, March 9, 2009

Your Job['s] Your Credit



This might require some explanation. This is Alex Ovechkin, if you don't hate hockey you know he plays it real good for Capitals of Washington, da? In the D.C. there's a used car company called "Eastern Motors" that advertise by typically having Redskins (& Ravens?) players dance to their shitty catchy drum & trumpet jingle. (Guaranteed to be Brett's new jam, ringtone, and all around theme song).

Anyway, to get a better idea of their target demographic, you should really consult, local celeb, and primary spokesperson, - with the possible exception of Chief Zee - D.C. native, and Friday star Johnathan Witherspoon.



Or else, you know, you could check out their youtube page.

"Suvs, are you listnin man."

2 comments:

Brett R said...

the first thing I thought was: "Oh man, I could do this for anyone; all I need is some liquor and a JT song..."

Then the meathead asked for [more?] vodka, and I thought: "dang, is this working for them?? if it is, then I COULD do this for another company, and my overhead would only be a bottle of gin and a video camera."

Brendan said...

Ovechkin gets his hair cut at the same Hair Cuttery as me. Can't say they're not consistent.

This DOES work hugely for them, unfortunately, Clinton Portis looking badass whilst he does it (check the hyperlinks) makes it more impactful.

Also, being the best young NHL star (suck it sydney crosby) also helps.